Filtrez Facebook Ads, ciblez une audience !
Facebook Ads filters allow you to target a very specific audience using Facebook Ads settings. The innovation here is that few people know that you can directly link an AR experience or Facebook filter in a Facebook ad. This is the huge move that Pepsi did with Messi and the creation of their AR game where you have to dribble as much as possible Messi and then share his score.
The principle is simple, your audience sees a Facebook publication in their news feed, a button opens directly the filter in external camera or face camera. Once the experience is over, the user is invited to share the photo or video linked to the experience on their wall and encourage everyone around them to do the same! Snowball effect guaranteed!
And yours?
