What is a Snapchat filter? Definition

A Snapchat filter, or Lens, is the effect that is applied when we take a photo or video in the Snapchat app. Snapchat filters use
augmented reality to create a truly immersive experience.

Whether you want to add a touch of glamour with a glitter filter or express your zany side with a fun face distortion, Snapchat filters have it all covered.

With a Snapchat filter, you can become a mythical creature, swap faces with friends, or even try out different hairstyles and make-up looks without actually doing anything. It’s like having a virtual makeover studio at your fingertips.

The effect can be applied in front camera, i.e. on our face. This is the most common case with “beauty” or “mini-game” filters. But Snapchat filters can also be used in rear camera mode. In this case, augmented reality takes over. This will enable us, for example, to animate a poster, or make a 3D mascot dance in front of us.

Where to find Snapchat filters?

The search for the perfect Snapchat filter can sometimes feel like a treasure hunt. But don’t worry, we’ve got you covered with this comprehensive guide to where to find them. So let’s dive in and unlock the filter treasure cave together! When it comes to Snapchat filters, the possibilities are endless. From cute animal ears to hilarious face swaps, there’s a filter for every mood and occasion. But where exactly can you find these magical filters? Let’s explore 3 ways to find a Snapchat filter.

1. Via the Snapchat trend filter gallery

➞ Press the “emoji” icon to the right of the photo button

One of the easiest ways to discover new filters is to tap the emoji icon just to the right of the photo button. A simple tap in the middle of the screen will do the same. This will open the filter gallery and allow you to browse the vast collection of filters available. Once you’ve found the Snapchat filter that piques your interest, take a photo or video with it.
Snapchat regularly updates its filter collection, so there’s always something new to discover in this automatic gallery.

2. Via the “Explorer” section

➞ Press the “Magnifying glass” icon below the photo button 

If you’re a bit adventurous and want to explore even more filters, head over to the Explore section of the Snapchat app. Here you’ll find a wide range of filters created by the Snapchat community. From artistic masterpieces to ingenious visual effects, the Explorer section is an Ali Baba’s cave of creativity. Browse the carefully chosen selection of filters and let your imagination run wild. You never know what hidden gems you might discover! And if you find a filter you absolutely love, don’t forget to save it to your favorites for easy access in the future.

3. By scanning a Snapcode

➞ From the Snapchat app, take a photo of the Snapcode

How do I scan a Snapcode? It’s really quite simple.

Snapcodes are like magic keys that can unlock exclusive Snapchat filters. All you have to do is scan a Snapcode using the Snapchat camera and press the photo button. Indeed it’s counter-intuitive, but by pressing the photo button, Snapchat will scan and open the Snapcode. These Snapcodes can be found in many different places, so keep an eye out for them wherever you go. Billboards, packaging and even the social media accounts of your favorite brands may have Snapcodes waiting to be discovered. They’re your ticket to a world of endless creativity. So don’t hesitate to scan those Snapcodes and discover those exciting Snapchat filters waiting for you.

The best Snapchat filters of the moment

With so many filters available, it can be hard to choose the best candidates. But don’t worry, we’ve done the hard work for you and compiled a list of the top three Snapchat filters of the month. Get ready to light up your snaps with these stunning filters!

The Snapchat AI filter: “Anime AI”

Who doesn’t love anime style? With the Snapchat “Anime AI” filter, you can transform yourself into an Anime character in seconds!
This Snapcaht filter uses generative artificial intelligence to generate an “Anime”-style image. Snapchat’s AI (artificial intelligence) technologies are accessible and usable via GenAI technology.
As a creator, we have access to generative AI technologies for inclusion in a customized Snapchat filter.
The campaign ideas for a brand using this technique are endless! Let us know if this approach interests you.

The sad Snapchat filter: “Crying “

After the “Smiling” filter, Snapchat launches the crying filter. Aim it at any person, and the more they smile in real life, the more they’ll cry in virtual life – giggles guaranteed! The “Smiling” and “Crying” filters use artificial intelligence to give us a new expression. 
As creators, we have access to these features and can create a sad Snapchat filter with brand-specific branding on top, for example. The same goes for “Smiling”, “Cartoon”, “Anime”, etc!
Contact us directly for more information on adapting Snapchat filters to your colors.

The gender Snapchat filter: “My Twin”

If you’ve ever wondered what you’d look like as the opposite sex, wonder no more. The Snapchat gender filter lets you do just that! Imagine being able to see yourself as the opposite sex, if only for a moment. Want to see yourself with a beard and a strong jawline? Just apply the male filter and see how your features transform. Curious how you’d look with long, wavy hair and a softer face? The feminine filter is at your fingertips.
If this original approach can be part of your campaign, we can adapt this Snapchat filter to your needs.

Different Types of Snapchat Filters

Now that you’re familiar with the basics, let’s dive into the different types of Snapchat filters you can experiment with.

1. Face Filters

Face filters are perhaps the most popular and widely used filters on Snapchat. These filters allow you to transform your face in various ways, from adding animal ears and noses to changing your face shape or even adding makeup. With face filters, you can become a cute puppy, a regal queen, or even a mythical creature. The possibilities are endless!

2. Location Filters

Location filters are a fun way to show off where you are or add a touch of local flavor to your snaps. These filters are specific to certain locations and can range from famous landmarks to popular cities or even specific events. For example, if you’re visiting the Eiffel Tower in Paris, you can use a location filter that overlays the iconic structure on your snap.

3. Time-Sensitive Filters

Time-sensitive filters are filters that are only available for a limited time. These filters are often tied to holidays, special events, or current trends. For example, during Halloween, Snapchat may release filters that allow you to add spooky effects or costumes to your snaps. These filters create a sense of urgency and excitement, as they are only available for a short period.

4. Bitmoji Filters

If you have a Bitmoji avatar linked to your Snapchat account, you can use Bitmoji filters to add your personalized character to your snaps. These filters allow you to place your Bitmoji in various poses and situations, making your snaps more unique and personal. You can have your Bitmoji dancing, playing sports, or even holding a sign with a custom message.

5. Color Filters

Color filters are simple yet effective filters that can enhance the overall look and feel of your snaps. These filters allow you to adjust the colors in your photo or video, giving it a different mood or tone. You can make your snap look warmer with a golden filter, cooler with a blue filter, or even add a vintage touch with a sepia filter.

6. Geofilters

Geofilters are location-based filters that are specific to certain areas or events. These filters are created by Snapchat users and can be submitted for approval. Geofilters can range from city-specific filters to filters for weddings, parties, or even conferences. They add a personalized touch to your snaps and allow you to showcase your creativity.

7. Sponsored Filters

Sponsored filters are filters created by brands or businesses for promotional purposes. These filters are often tied to specific campaigns or events and can feature branded elements or logos. Sponsored filters can range from simple overlays to interactive filters that encourage user engagement. They provide a unique way for brands to connect with Snapchat users and promote their products or services.

Whether you’re a brand or an agency, we’ll take care of everything for you: creating, publishing, maintaining and tracking your Snapchat filters.

Snapchat filters aren’t just for personal use; they can also be an incredibly powerful tool for brands. In this section, we’ll explore the benefits and advantages of using Snapchat filters to enhance your brand’s presence.

When it comes to marketing and advertising, standing out from the crowd is essential. Snapchat filters provide a unique and interactive way for brands to engage with their target audience. By incorporating branded filters into their marketing strategy, brands can create a memorable and immersive experience for users.

One of the key advantages of using Snapchat filters is their ability to increase brand awareness. When users apply a brand’s filter to their snaps, it not only reaches their immediate friends but also extends to their entire network. This organic reach can significantly expand a brand’s visibility and exposure.

Moreover, Snapchat filters allow brands to tap into the platform’s young and highly engaged user base. With over 280 million daily active users, Snapchat provides a valuable opportunity for brands to connect with millennials and Gen Z, who are known for their affinity for visual content and authenticity.

Why Choose Our Specialized Snapchat Filters Agency?

Now that you understand the benefits of Snapchat filters for brands, you might be wondering why you should choose our Snapchat filter agency. Here are just a few reasons why we’re the ideal choice to help you make the most of this powerful marketing platform.

Snapchat marketing expertise

Our agency has been creating Snapchat filters for various brands and agencies for over 4 years. We’re Snapchat partners and know the intricacies of Snapchat filters inside out. We’re up-to-date on the latest trends, best practices and proven strategies to maximize the impact of your Snapchat filter campaign. 

Unlimited creativity

Snapchat filters offer an unlimited creative playground, and our agency is here to help you explore all the possibilities. We’ll work with you to design unique and captivating filters that reflect the essence of your brand. Whether you’re looking for playful, fun filters or elegant, sophisticated filters, we have the creativity to create them.

Measuring impact

We believe in measuring the results of our campaigns. Our agency uses advanced analytics tools to track the effectiveness of your Snapchat filters. We monitor key metrics such as engagement, reach, views and much more. This allows us to constantly adjust and optimize your campaign for the best results.

Customized strategy

We understand that every brand is unique, which is why we tailor our approach to your specific needs and objectives. Whether you want to promote a new product, increase brand awareness or boost user engagement, we’ll tailor a strategy to meet your objectives.

Committed to success

Our agency is committed to helping you achieve success with your Snapchat filters. We’ll work closely with you to create exceptional Snapchat filter campaigns that generate tangible results for your brand. Your success is our top priority.

In conclusion, Snapchat filters offer huge potential for brands looking to connect with their audience in a fun and engaging way. Our agency specializing in Snapchat filter creation is here to help you make the most of this opportunity. With our expertise, creativity and commitment to your success, we’re ready to create Snapchat filter campaigns that will leave a lasting impression on your audience. Contact us today to start working together to make your brand shine on Snapchat!

Promoting Your Snapchat Filter: A Step-by-Step Guide

Now that you have a killer Snapchat filter for your brand, it’s time to promote it and get it into the hands of your audience. In this step-by-step guide, we’ll walk you through the process of promoting your Snapchat filter organically. Get ready to make some noise!

Organic Promotion for Your Filter

Organic promotion is all about generating buzz for your Snapchat filter without spending a dime. To kickstart your organic promotion, start by sharing your filter on your social media accounts and encourage your followers to use it in their snaps.

But how do you make your filter stand out in a sea of snaps? One way is to create a catchy hashtag that users can include in their captions when they use your filter. This will not only make it easier for you to track user-generated content, but it will also encourage others to try out your filter when they see it being used by their friends.

Another effective strategy for organic promotion is to collaborate with influencers who align with your brand values. These influencers can help you reach a wider audience and generate more buzz around your filter. Look for influencers who have a strong presence on Snapchat and whose followers match your target demographic.

Remember, the key to organic promotion is creating shareworthy content that gets people talking. Consider creating a series of snaps that showcase different ways to use your filter or highlight user-generated content that stands out. By creating content that is engaging and shareable, you increase the chances of your filter going viral.

So there you have it – a comprehensive guide to Snapchat filters. From understanding the basics to finding the perfect filter and even using them to boost your brand, we’ve covered it all.

But the world of Snapchat filters is always evolving, and it’s important to stay up-to-date with the latest additions. Snapchat regularly releases new filters, so keep an eye out for any that align with your brand or target audience. By incorporating these new filters into your marketing strategy, you can keep your brand fresh and relevant.

So, go ahead and have fun experimenting with filters and creating unforgettable snaps. Use the tips and strategies outlined in this guide to promote your filter organically and watch as your audience engages with your brand in new and exciting ways.

Remember, promoting your Snapchat filter is just one piece of the puzzle. To truly make an impact, you need to have a strong brand presence across all social media platforms. So, don’t forget to leverage other channels to promote your filter and engage with your audience.

Happy snapping!