Nevertheless, the question might arise of, what kind of filters could I post on my Instagram account? You will have to be ingenious here to have an effective, fun and popular filter that will attract as many audiences as possible to your Instagram profile. Each brand or each project can have its own innovative filter. Together, we will brainstorm an idea that matches your audience.

First, let’s take as an example a company that has a character or mascot in its likeness. It will be a lot of fun for the audience to be able to play with this character through a social media filter. For example imagine that your face is replaced by that of the mascot and that it replicates the same expressions as you! She can smile, be sad, be surprised, laugh, wink, just like you.

Another example would be a business in the cultural or art exhibition sector. A virtual showroom is then possible via an Instagram filter! Indeed, we are getting closer here to the world of virtual reality. In fact, at the opening of the filter we can imagine a door being in front of the user inviting him to enter this portal. It is in fact an AR portal which, via augmented reality, takes us into virtual reality. Once through this virtual door, the user will see himself inside a completely virtual showroom.