Instagram filters and augmented reality agency in Brussels - We create AR Filters for TikTok, Instagram and Snapchat

Filter creation agency in Brussels

Filtre Experience creates innovative augmented reality campaigns through Instagram filters for you and your customers. Instagram filters are a great way to boost your Social Media Marketing.

Filter creation agency in Paris

What is an Instagram filter?

An Instagram filter is now much more than a color filter on a photo. From now on, it’s a reality experience that launches in the Instagram app by creating a story.

What is Augmented Reality?

Augmented reality is often confused with virtual reality. Virtual reality requires a VR headset while augmented reality is mainly used with the camera of our smartphone. There are several platforms to share an augmented reality experience. Of course, there are social networks like Instagram, Snapchat, Facebook and TikTok that make augmented reality filters enormously popular. Then it is also possible to publish and share an augmented reality experience on a web page. We also offer this service. Finally, it is possible to make an app available on the App Store and the Play Store, but this platform is intended for projects of a much larger scale.

Why use augmented reality in an Instagram filter?

Technologies are advancing at an unparalleled pace. The digital divide brings us its share of novelties. Augmented reality is one of the technologies that will change our lifestyles. Today, social networks introduce augmented reality in a playful and fun way. It is currently very innovative and few brands in Belgium have taken up this new means of communication. This is a perfect new avenue to explore for a Social Media Marketing campaign.

Social network filters, for whom?

As this technology is innovative, each company, project, artist or agency can have its own Instagram filter. Indeed, it is not necessary to belong to a particular sector to have impact with a filter. This technology is fun and innovative and can be used by all brands and all types of users. In fact, end users will be of all ages. Obviously, it will be necessary to choose the social network wisely for the publication of the filter. This will influence the audience reached by this filter. We recommend the Instagram platform which reaches a very wide range of people in Europe.

What type of filters to choose?

First of all, there are several types of filters. The face filters or “Face Filters” are the best known and the most widespread. These will allow us to be able to play simply with answer questions like the famous random roulette, which we also offer at €800 excluding tax. This technique engages your audience in an original way to your Instagram account and therefore attracts more followers.

To go further, so-called “world” filters will make it possible to display various elements through the rear camera of the smartphone. For example, this type of filter can make a dancing mascot or 3D character appear in front of the user.

Another interesting type of filter is the “Image Scanner” or “Image Tracker”. With this type of filter, the user will be able, by scanning for example a telephone box or a shoe box, to see the product appear in 3D coming out of the box with various animations. Wow effect guaranteed! Effects applied to packaging also use this technique.

Then there are virtual showrooms. This type of filter immerses us in a virtual room. This room can be a virtual store, an art or exhibition gallery or any other space that can be represented in 3D.

Filter Experience will be happy to guide you in choosing the type of filter that best suits you or your client. We offer you a free estimate within the hour if you contact us by email at hello@filtre-experience.fr .