ラグジュアリーブランドとAR（拡張現実）-Instagramのフィルター
The origin of the filters Luxury brands were the first to realize the huge impact that an Instagram filter created for a brand’s image could have. Indeed, filters on social networks have been growing in popularity for a few years. In the beginning, filters allowed us to embellish our photos by changing the colors. Then they modified the shape of our faces for a playful effect. Now they are real communication tools in their own right. Indeed, filters are now used by the biggest brands to promote their products or services. Luxury brands and Instagram filters The big brands quickly realized that the use of filters on social networks could […]
コスメティックブランド向けメイクアップフィルター
The origin of beauty filters on Instagram Instagram filters were initially popular for their beauty effects. Indeed, it is possible to smooth the face with an Instagram filter. It is also possible to apply different makeup on the faces through the Instagram filter. For example, one can see themselves applying mascara, foundation, lipstick or any other form of makeup. The evolution of Instagram filters, for brands Instagram filters were then available to publish for business accounts and so Instagram filters for brands appeared. The major beauty brands and cosmetic brands have directly grabbed it. Let’s mention L’Oreal Paris or Gucci which offers different filters for live fitting and especially for lipstick fitting […]