Filters for Facebook Ads allow you to target a very specific audience using facebook Ads parameters. The innovation here is that few people know that you can directly link an AR experience or Facebook filter in a Facebook ad. This is the huge coup that Pepsi made with Messi and the creation of their AR game where you have to dribble as much as possible Messi and then share his score.

The principle is simple, your audience sees a Facebook publication in their newsfeed, a button opens the filter directly in the outdoor camera or in front of the camera. Once the experience is over, the user is invited to share the photo or video linked to theeveryone around him to do the same! Snowball effect guaranteed!