Instagram filter, why, how and how much? All about Instagram filters!

What is an Instagram filter?.
How to create an Instagram filter?
Why create an Instagram filter?
How to search Instagram filter?

Instagram filters, discover interactive communication!

As a brand, having your filter on Instagram becomes a must. Indeed, the biggest brands such as Gucci, Versace or L’Oréal were pioneers in the creation of Instagram filters. Instagram filters make it possible to present a product in an interactive and completely innovative way. Unlike Social Ads, Instagram filters are not perceived as advertising but rather as a trendy and interactive playground.
In France, few brands have their own Instagram filters.
Filtre Experience accompanies you and advises you on the creation of a personalized Instagram filter tailored to the image of your brand. Ask for a quick price estimate.

And yours?

Instagram filters for a story: Definition

An Instagram filter is an effect that will be applied on the camera before saving a photo or video for an Instagram story. Before sharing a story, we can embellish our moment with different color effects. Beyond colors, the world of filters coexists with augmented reality. In fact, using AR or augmented reality filters can allow us to augment our moments by making 3D elements appear around us, games, virtual beauty product try-ons and more!

Having your own instagram filter: Why?

Why have your own Instagram filter as a brand ?
An Instagram filter can be used as a very powerful means of communication. Indeed, Instagram filters are not perceived as advertising. We use them as a game and as an augmented reality experience. This is why the biggest brands often create an Instagram filter to accompany a Social Media campaign. Additionally, product and logo placements are allowed in filters. It is for this reason that filters are widely used to highlight a product. If you’re looking to sell a product, promoting it in a filter will increase your conversion rate. The conversion rate will be even higher if you have a Shopping space linked to your Instagram account.

What software to create an Instagram filter: How?

You can create your own Instagram filter by following different tutorials available on Youtube .
The basics needed to be able to create Instagram filters are as follows:

  • 2D design in Photoshop and Illustrator
  • 3D design on Blender or Cinema 4D
  • Interaction using Spark AR patch programming

JavaScript code for complex interactions and animations
Filtre Experience has a team of Instagram filter creators skilled in all of these areas.
You can request a quote and a quick price estimate for free.

Instagram filter: How much?

The price of an Instagram filter will depend on its complexity.
An Instagram filter consisting of text only will be relatively inexpensive, while a filter combining different images and animations will be a little more expensive. The most expensive filters are those that will require 3D modeling of a product and/or a lot of interactions and animations.

How to promote an Instagram filter: Promotion?

To promote and distribute your Instagram filter, you have different options. The best option is to use influencers consistent with your image. These will use and share the filter to all their followers. Another option, which can be combined with the first, is to boost a story that talks about the filter or uses it directly. Also, once the filter is published on your profile, it will unlock a Swipe-Up specially designed for Instagram filters. This will launch the filter with a Swipe-Up directly. Otherwise, each of the stories saved with your filter will show a link to this filter. This link is at the top left of the shared story.

How to Find an Instagram Filter: Where to Find Them?

To search for an Instagram filter, when you are in story mode, you have filter proposals at the bottom. Scroll to the right to go to the last filter proposal on the far right. This will show you a magnifying glass, by tapping on it you can search for an Instagram filter with keywords.

Where to find an Instagram filter: How to access it?

  1. On your Instagram profile, filter tab (3 small stars)
  2. With keyword filter search
  3. Via a link or a QR code that you can share
  4. Via a special Swipe-Up filter that you can add to your stories
  5. On each shared story, a link to the filter will appear at the top left
  6. On a reels using your filter, a link to the filter will appear at the bottom

Instagram filters: The different types of Instagram filters

Face Tracker

Instagram Face Filters or Face Tracker on Instagram are favorite filters for brands. Indeed, they are the most effective when it comes to attracting a new audience quickly. Different approaches are possible but most often, these filters promote a message or a product via a little game, a riddle, a catchphrase or decorations applied to the face.
Examples: make-up for a football team, trying on a pair of glasses live, trying on lipstick or make-up, advice of the day, …

An idea?

Product Preview

With augmented reality we can visualize products in real size live. This technique is increasingly used on online stores and is becoming more and more popular. You too can now offer this augmented reality viewing service to your audience through an Instagram filter! We also offer this service without going through social networks by opening the experience on a web page via a QR code or a link.

An idea?

Image Tracker

The image tracker, or Image Tracker, or Target Tracker, consists in bringing an image to life. You just have to scan an image to see different elements appear around it. For example, the image can be replaced by a video. One can also augment the image with decorations that come to life around the tracked image. This technique is widely used with packaging and labels. Indeed you can transform a label into augmented reality thanks to an Instagram filter!

An idea?

360 Portal

The 360 ​​or AR Portals allow us to immerse ourselves in a completely different room. This technique formerly reserved for VR photo and 360 video production studios is now accessible through an Instagram filter. This makes it possible to include the dimension of sharing on social networks in the project. Indeed, once inside the room, it is also possible to take a selfie inside the room and then share the photo on social networks as an Instagram story. This room can be an art gallery, a 360 photo of a landscape, a virtual store, …

An idea?

Game Filter

For even greater engagement and super fun, Instagram filter AR mini-games are perfect. Want to renew and refresh your brand image? Launch a contest and engage a whole new audience! These mini-games also implicitly promote your new product or service. Your audience launches the filter, plays, shares the score by identifying you and you will see the list of participants and their scores in your private messages on Instagram! Easy to draw a winner!

An idea?

Your filter in 4 steps


We agree an innovative idea with you

Design 2D et 3D

We create the necessary assets for you


We develop all interactions for you


We publish it together on your profile, at home


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