Filtre Experience delivers Instagram, Facebook, Snapchat and TikTok filters to brands and communication and digital marketing agencies. Filter Instagram serves all of Luxembourg.
Filtre Experience is an Instagram, Snapchat, Facebook and TikTok filter creation agency serving Luxembourg.
It is now possible to use Instagram filters as a means of communication. Indeed, brands have recently invaded the Instagram filter market. The brand in question will publish the filter on its Instagram account. The filters are public and accessible to everyone. Moreover, there are no time limits, the filters remain online once published. With an official filter published on a brand’s account, you attract more followers to the Instagram profile.
Luxury brands have quickly taken over this technique, we can mention: Gucci, Louis Vuitton, Nike, Adidas, etc. This service is becoming more and more popular and communication or digital marketing agencies are starting to offer it to their various clients
First, you will engage your community. In fact, you will attract more people with a new innovative and fun image thanks to the publication of an original Instagram filter. Marketing is constantly evolving and is now becoming interactive. It’s time to surprise your audience!
Second, you will build your brand awareness. Indeed, it is essential to stand out from its competitors at the present time. With the introduction of augmented reality through Instagram filters, now is the perfect time.
Third, it will increase your conversion rate and therefore your sales. Nowadays, users take a dim view of advertisements on social networks. Advertisements therefore do not lead to a high conversion rate. However, using filters as a means of communication is a very powerful technique. Indeed, users do not see filters as advertising, but on the contrary rather as an attractive game. It is therefore a perfect technique for a Social Media Marketing campaign.
In addition to Instagram, a brand can publish a filter on the Facebook network. The advantage here is to be able to use and boost a Facebook Ads advertisement.
Indeed, we can link a filter with a Facebook Ads. In this way, you will reach people who use Facebook more than Instagram. In addition to reaching a new audience, it is possible to redirect the user to a web page during the augmented reality experience through the filter. Unfortunately it is not possible to redirect the user to a web page during the experience in the Instagram network. However it is possible on the side of Facebook with this technique. This option will therefore work perfectly with a filter announcing an event, for example. The user can therefore be sent directly to the event’s web page for more information.
Augmented reality is often confused with virtual reality. But they are quite different. To sum up, virtual reality is used with a helmet and transports us to another world. On the other hand, augmented reality will reveal different elements around us, in our space. We see these new elements around us through the camera of our smartphone. These elements can be snow, a 3D character, a virtual pair of shoes, etc. We therefore speak of augmented reality in filters because we can make elements appear around our face as well as on a table, a floor, … Instagram filters therefore introduce the broader concept of augmented reality in a playful way.
Filtre Experience is an agency specializing in the creation of augmented reality experiences through filters on social networks.
Do not hesitate to ask us for ideas or a quote at email@example.com
We agree an innovative idea with you
We create the necessary assets for you
We develop all interactions for you
We publish it together on your profile, at home